A better brief makes a better beginning

A few practical details help a design project move in the right direction.

Explain the purpose

Describe who the work is for, what they need to understand and what action you want them to take. Share existing brand materials and examples of communication that feel appropriate.

Confirm the deliverables

List the formats, sizes and channels you need. A brochure for print has different production requirements from a social graphic.

Agree the review process

Choose the people responsible for feedback, consolidate comments and identify a final approver. Clear decisions make the work easier to refine.